You have a new business online that is selling a great product or service. How do you go about developing a following? If you plan out everything just right you will be successful in what you do. Let’s take a closer look at what you have to offer others.
Social media and SEO training is a great place to start. You can influence your customers to buy from you if you put out great stuff. What you want to do is to start building up your character. People have to want to listen to what you have to say. I’m lucky for I write lot of articles that tell people how to do SEO, so I have my share of a following of people that read that stuff that I write.
When I first started writing articles, I had no clients or people that were looking for me. There are two things to remember when you get into this business, you have two camps. There’s my camp which is the right one and the other camp. The other camp says that the numbers of following matters because social media is nothing but a numbers game.
This is really out of date when you have a TV station that says that they have a million viewers. A million viewers don’t really denote something. You have lots of celebrities that say they have millions of views and they may use social media, but it doesn’t really count for anything because they are lacking the interaction.
It’s not the number of followers that you have that is important; it is the number of people that interact with you that’s important. When they retweet you, it is like they are having a conversation with you because they are telling their friends all about you. They see you as putting out good information.
When I work with a new client, we’ll start by building a persona for them. We ask a few questions. What makes you compelling and interesting? What can we do? How do we need to show up to be consistent? People want to see a personal brand to connect with.
With social media, it is almost like dealing with people on a one on one basis. You’re putting a voice onto your personality. Can you put stuff out on a regular basis? You need to map out where you want to go and write it all down.
Start off by putting something out that people want to hear and to listen to. It doesn’t matter who your audience is. You don’t have to be flashy, just consistent.
You have to be what your customers expect you to be. If they are looking for something, then give it to them. When you go about developing a following it is all about information and giving it to them on a consistent basis.
